SEO stands for Search Engine Optimization. It is a tool which is composed of a set of rules which can be used for improving the search engine rankings of your website by optimizing it for search engines.
SEO is a great tool for increasing the quality of your website as it makes it faster, more user-friendly and easier for navigation.
Some experts argue that it is more of a framework rather than a mere tool as it has a number of defined rules which have a set of controls for a number of stages.
Why SEO is so important?
SEO marketing is more important than ever in today’s competitive market.
Millions of visitors use the search engines for finding solutions to their problems and answering their questions every day.
Most of the search engine visitors usually click on the top 4-5 website suggestions on every search result. For taking advantage of this and getting traffic for your website it must appear in one of the top 4-5 positions.
People trust search engines and if your website manages to be present in the top 5 positions for the keywords a user searched for then the credibility and trust on your website will be increased exponentially.
SEO is not focused on just search engines rather if used perfectly it can improve the usability of your website and corresponding user experience.
SEO is a great tool for promoting the social media handles of your website. If people find your website by using renowned search engines like Yahoo or Google then they are more likely to promote it on Twitter, Google+, Instagram, Facebook, and other social media handles.
SEO is crucial for the sleek functioning of a large website. Websites who have 2 or more authors can benefit greatly from SEO in both direct and indirect ways. The direct benefit would be the increase in search engine traffic while indirect benefit would be the same checklists for publishing of content on the website.
SEO can be used to get a considerable edge over your competition. If many websites are claiming to sell the same thing then the website with SEO marketing will likely have more customer and will consequently drive more sales.
A huge part of a business website performance is Organic Search. It is also an integral part of the buyer funnel and it is critical for the completion of conversion or engagement by the visitors.
Marketers are well aware of the fact that Google owns a considerable large portion of the search engine market. The main competitors like Bing, Baidu, and Yahoo are far behind when measured in terms of market shares.
Other engines also contribute to a website’s visibility but even their combined effect is negligible when compared to the influence of Google. Since Google owns approximately 75% of the search engine market so it is clearly a market leader. Therefore when doing SEO marketing the guidelines of Google are mostly followed.
The remaining 25% share of the search engine market is important to companies too but limited efforts are made for their SEO.
Google is the most visited website in the world, its subsidiary the Gmail is the biggest email provider with almost 1 billion active users. Its other subsidiary YouTube is the most streamed media in the world.
This allows us to establish with confidence that whoever has access to the internet visits Google and its subsidiaries at least once a day for getting information or for entertainment purposes.
So, if your website is SEO marketed for Google and shows up in the top suggestion then it will significantly increase your daily traffic. This would also contribute to improving your sales and revenue.
Local SEO improves engagement & conversion
As mobile traffic begins to dominate and rise the local search has started to become a crucial factor for determining the success of medium and small sized businesses.
Local SEO tends to optimize the digital functionalities of your web design for the visitors of a certain vicinity. Hence people can reach you easily and quickly, which puts them one step closer to the transaction.
The local optimization techniques can be used to target specific regions, towns, cities or states for establishing a worthwhile medium for a brand’s message on the local level.
For instance, if you wanted to target visitors from long island all you would need to do is set up the SEO tags and backlinks to meet the demographic behaviors of visitors from long island.
There must also be a strong emphasis on Google reviews by users as well as other feedback review platforms like Yelp and Home advisor. This step is very subjective to the industry of your business.
SEO is comparatively very cheap when compared to the perks it brings to the table.
The payoff of SEO is mostly considered in terms of a brand’s improved image and increased bottom line.
SEO is not a traditional marketing cost rather its and genuine business investment. A great SEO implementation would hold its standing when measured against the initial cost. SEO reaps better and better fruit when done with care, attention, and patience.
SEO is an effective Long-Term Strategy.
As the market keeps on evolving the best thing to do is following the changes and trends closely. Even basic SEO will increase the website’s ranking and performance. A decent SEO implementation will be converted to nice user experience with increased engagement.
The more time an SEO strategy is given the better results it would deliver. Its effectiveness increases exponentially with time.
SEO is highly quantifiable.
SEO provides easy to analyze and track data. By applying appropriate analytics tools and running relevant regressions on the obtained data, a vivid picture of the SEO effectiveness can be obtained. The performance of SEO strategy is highly quantifiable in terms of traffic on the website, visitor retention, user engagement and conversion, number of transactions and the routes adopted for the buying funnel.